Hi! I’m César Fernando Pérez, Designer since 2007

I do believe in the attitude of working hard, overcoming obstacles, learning quickly and exercising empathy with the stakeholders and the final users of the designed products.

 I have +12 years of experience attending companies, entrepreneurs and helping other members of the creative industry in Mexico (my country), Europe (Spain, Netherlands, UK) and the United States.

visual products

Relevant information for entrepreneurs and companies

UI/UX Designer

I have experience working with in-house design and development teams to get projects finished on time.

Core Values 

1. Understand the users problems and their desired outcomes

2. Identify the business objectives of the stakeholders

3. Identify the user needs and desires

4. Figure out how to satisfy the user needs and desires 5. Identify the best way to monetize the product

Examples

      OK HOSTING

      AIRTM

      1ST CHOICE CE

      Brand Designer

      I design meaningful branding projects, with clear advice and guidelines, a clear message and consistent fonts, colours and graphical elements.

      Core Values 

      1. Research and development of brand strategy

      2. Creation of compelling and memorable logos

      3. Development and execution of effective marketing campaigns

      4. Creation of custom typography and branding elements

      5. -Development and execution of website design

      Examples

          STEPS

          CARLOS LAVADO

          VARUNA

          Work experience in agencies and studios

          Relevant if you are looking to hiring a new talent for your team as Freelancer, Full-time, Contract, Part-time or Temporary projects.

          In-house designer

          2011 - 2018

          OK Hosting

          I started my career through OK Hosting, which got me into web design and digital marketing. It was the first step toward what I do now, as an online-focused designer.

          2010 - 2011

          Logiprint

          Design of magazines, catalogs, stands and ad material for jewelry companies.

          Equated Monthly Installment

          2018 - 2022

          Stiva

          Stiva a Real State company hired me to consolidate its internal communication strategy. My job consisted in design all the informative and internal material for the collaborators.

          2022

          Option Alpha

          We make reports to educate potential investors about generating income from investments.

          2022

          Proovedora de Climas

          Belongs to group 4HG. They hired me to consolidate its internal communication strategy. My job consisted in design all the informative and internal material for the collaborators.

          COLLABORATION WITH OTHER CREATIVES

          2022

          Lattice Strategist

           I collaborate with Alejandro Chavez to create WordPress-based websites for entrepreneurs. He creates a marketing strategy and I take charge of the design.

          TOOLS & SKILLS 

          Relevant for Recruiters

          Digital Design

          I have experience working with in-house design and development teams to get projects finished on time.

          User Interface

          I’m able to provide user experience, both for the web and for mobile environments.  Solve problems through innovative interfaces that will meet people’s needs and bring great benefits to any business.

          Expert Proficiency in WordPress.

          I work on the frontend development of landings, ecommerce, marketplaces, listing and reservations.

          Proficiency in HTML & CSS

          Including preprocesors as SASS and LESS. Very familiar with Bootstrap and jQuery.

              Brand Designer

              Visual identity and logo

              Brand applications

              Infographics

              Packaging

              Material for sale

              Brochures

              Software

              Adobe Illustrator

              Adobe XD

              Adobe Photoshop

              Adobe Premiere

              Adobe Indesign

              Figma