STEPS – SPECIALIZED PEDICURE

Getting to that point involved a deep analysis of the psychological effects we needed to recreate.

Steps offer professional pedicures, which is what its customers come to expect. But, they also offer a unique experience that can help you relax and de-stress. We provide a relaxing foot bath and aromatherapy, which will leave you feeling refreshed and invigorated.

We also needed to consider the client’s unspoken preferences, which in this case was an aesthetic that was “feminine, classic, and premium”.

Services

Strategy
Messaging
Branding Identity
Packaging Design

My role

Brand designer working aside from my colleague Jordi Querol on 2016.

Sector

Beauty

The identity used a clean and modern look, with emphasis on the typography and color palette. The goal was to create an inviting and relaxed environment, one that would make people feel comfortable talking to the team. Steps experience focuses on beauty and relaxation.