The drink of the gods taking a new path

Commonly associated with warriors and valiant Vikings, mead has been a drink enjoyed for more than 2,000 years. In a market crowded by brands aimed at the male public and employing a medieval look and feel, Varuna finds differentiation by targeting the female market by offering a more useful and magical experience.

My role

Brand Designer

Year

2017

Sector

Liquor

The challenge

The client had a brand of mead operating and being distributed in bars in various cities in Mexico. Under the name of «Barbarian Mead». The product has a quality superior to others, being of artisan origin. However, sales needed to be boosted with the creation of a new brand focused on the right market.
Logo Design

Varuna’s branding features an enchanted world setting. This makes Varuna stand out from other brands aimed at the male market. Varuna’s marketing strategy also focuses on creating a sense of exclusivity among its customers.

Labels Design

It was necessary to create three variables for the labels, according to the presentations: Morat, Classic and Cyser