Varuna - Klav Studio

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The drink of the gods taking a new path

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Commonly associated with warriors and valiant Vikings, mead has been a drink enjoyed for more than 2,000 years. In a market crowded by brands aimed at the male public and employing a medieval look and feel, Varuna finds differentiation by targeting the female market by offering a more useful and magical experience.

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My role

Brand Designer

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Year

2017

Sector

Liquor

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The challenge

[/et_pb_text][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_text_color=”#000000″ max_width=”800px” custom_margin=”||15px|||” custom_padding=”||8px|||” global_colors_info=”{}”]The client had a brand of mead operating and being distributed in bars in various cities in Mexico. Under the name of «Barbarian Mead». The product has a quality superior to others, being of artisan origin. However, sales needed to be boosted with the creation of a new brand focused on the right market.[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”gcid-401d6f58-d494-4141-98ab-925973272a29″ text_font_size=”17px” custom_margin=”||13px|||” global_colors_info=”{%22gcid-401d6f58-d494-4141-98ab-925973272a29%22:%91%22text_text_color%22%93}”]Logo Design[/et_pb_text][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_text_color=”#000000″ max_width=”800px” custom_margin=”||15px|||” custom_padding=”||8px|||” global_colors_info=”{}”]

Varuna’s branding features an enchanted world setting. This makes Varuna stand out from other brands aimed at the male market. Varuna’s marketing strategy also focuses on creating a sense of exclusivity among its customers.

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Labels Design

It was necessary to create three variables for the labels, according to the presentations: Morat, Classic and Cyser

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